PortfolioWith the following brands I often wore ‘many hats’.
I led on client services, content and delivery strategy, shaping the creative vision and nurturing client relationships to engender trust - and results.
Behind the scenes I filled in the ‘gaps’ when needed, acting as creative producer to copywriter, runner and strategist.
Each and every one of these brands saw success (results not shared to protect confidentiality).
Reckitt Global Corporate Comms
Increasing social engagement and share of voice with always on social calendar (Insta and LinkedIn) and content, UX and UI enhancements on Reckitt.com.
Unicef Humanitatian Action
Thought leadership content strategy and production with social media playbooks to drive amplification with partners and employees.
Ferrero Quality at heart
Global digital assets and transcreation across 10 markets to drive parent brand awareness and build trust and advocacy. Post year 1, IPSOS deemed results ‘incredible’.
Reckitt Recruitment Marketing
Harmonisation of the identity across social comms with always on content development to target in those hard to recruit regions and industries.
SAP Strategic Content Partner
Producing 150+ films for SAP ranging from demand gen campaigns, solution awareness, sales enablement, customer success stories and events.
The Open University
Leading production of AV content for FutureLearn and OpenLearn courses across content ranging from climate change to hybrid working and sustainability.
Pure Storage
SEO led YouTube campaign to drive share of voice (SOV) and awareness of Pure’s STAAS (storage as a service). YT SOV 35% in 6 weeks.
TENA
As Marketing Manager UKI, I led the pilot launch of Lights by TENA driving YoY value growth in the segment from 4% to 12%.
National Parks UK
“Love your Litter” campaign effective in educating the new Covid visitor to the UK’s National Patks. CMA Award Winner.
TESCO
Client lead for Tesco and Cedar communications developing the Instagram SEO driven content series ‘What Can I Make With’…
LegalShield
SEO YouTube campaign for US firm LegalShield achieved resulted in +144 Top 5 keyword positions with YT SOV rising from 3% t0 52%.
BOSCH & NEFF
Launched a first-of-its-kind mobile training academy, winning 'Campaign of the Year' at the DRUM Network Awards 2017.