Philosophy

Delivering content strategies that work rest on the fine balance of science and art.

Understanding data and audience behaviour and channel, coupled with brand clarity and message require a marriage of the two to optimise engagement and discoverability.

Having led delivery of complex B2B campaigns and with a deep understanding of B2C, I understand how to deliver content along the intersections and alleys of the consumer journey to engender action and change.

Rooted in audience insight, data, brand vision, and trends, I develop content campaigns that are continually refined and optimised to maximise ROI.

With an instinct to know when it is right to push creative boundaries, but equally when a ‘plug-and-play’ model is required (or often a balance of the two). KPI measurement and reporting comes naturally, and I love nothing more than to observe data to monitor, watch, test and optimise.

Competent in Google Analytics, Meltwater, Sprinklr, Waldo.fyi, passed LinkedIn’s SEO certification and have completed a Digital Marketing Diploma (pass rate 80%).

content & strategy

  • Content Frameworks

  • Content & social strategy

  • Content roadmaps and calendar management

  • Social listening & content audits

  • Social analysis and reporting: GA4, Sprinklr, Meltwater, Waldo.fyi

  • SEO best practice

  • Brand & Trade marketing strategy

Creative & Production

  • Delivery strategy and content production

  • Creative producer

  • Brand identity

  • CMS implementation

  • Website design UX & UI

  • Copywriting

client services

  • Client relationship building

  • New business; pitch excellence and RFIs

  • Stakeholder management

  • Project management

  • Team leadership and mentoring